EST. 2018 · KWAZULU-NATAL, SOUTH AFRICA

We build brands.
We grow businesses.
We elevate communities.

A tech-driven brand building and management company powering three distinct ventures each designed to create real impact across South African business, culture, and commerce.

HOC

South Africa's cultural and creative platform.

BRANDED

Editorial and visual storytelling for modern brands.

OVICO

Community-first commerce technology for local business ecosystems.

We don't just build brands.
We build movements.

The machine behind the brand.

Emilohi Group is the strategic parent company behind a growing ecosystem of ventures providing the infrastructure, expertise, and institutional credibility that allows our divisions to thrive and our clients to scale.

Founded in Port Shepstone, we are a Black-owned, women-led tech-driven agency committed to transforming small businesses into established, respected brands with national impact.

2018

Year Founded

200+

Businesses Supported

Culture. Innovation. Community. Impact.

01 · HOUSE OF CREATIVES

HOC

A talent brand-building and cultural platform helping African creatives, personalities, and storytellers build meaningful brands, audiences, and long-term visibility.

Visit HOC
HOC Talent Network

02 · EDITORIAL & MEDIA ARM

BRANDED

A digital magazine and visual storytelling platform documenting brands, culture, talent, and modern African creativity through editorial media.

Visit BRANDED
BRANDED Magazine

03 · SUPER APP

Launching Soon

OVICO

An all-in-one community commerce platform connecting local businesses and consumers through bookings, shopping, food delivery, and digital discovery.

OVICO App

From strategy to execution.

We work with corporates, government institutions, and ambitious businesses who need a partner not just a supplier. Our services span the full brand lifecycle.

01
Brand Strategy & Identity
Core
02
Government & Institutional Partnerships
B2G
03
Digital Marketing & Social Media
Digital
04
Campaign Management
Campaigns
05
Creative Content Production
Creative
06
Experiential & Cultural Marketing
Events
07
Performance Tracking & Optimisation
Analytics
08
Strategic Consulting
Advisory

Building and managing brands is our expertise.

“We create meaningful, differentiated brands for businesses of all sizes. Building and managing brands is our expertise and we're thrilled to be at the forefront of innovation in our industry.”
Gugu Cele

Gugu Cele

Founder & Chief Executive Officer

Digital Strategist • Brand Architect • Content Marketing Specialist

UN SDG 2030 Foundations Certified | Project Management | Google Digital Marketing Certified

Yamando Cele

Yamando Cele

Co-Founder & Chief Operating Officer

Data & Analytics Strategist • Audience Insights Specialist

BSocSci | World Bank Open Data Certified | Google Analytics Certified

Ready to grow your brand into something lasting?

Whether you're a business, a government institution, or a corporate partner — we're ready to talk strategy.

Shaping the future of African brands.

Strategy, culture, technology, and storytelling designed to help ambitious businesses create meaningful long-term impact.

Start Your Project